Email deliverability is top priority for us at HoneyBook. It's also highly complex–with so many factors at play, it can be difficult to pinpoint the exact reason why a message may or may not be delivered or flagged as spam.
That said, there are a number of proactive steps you can take to make sure your messages are delivered as intended.
Implement email content best practices
Some emails might be sent to a spam folder if they resemble a spam email, such as: containing too many URL's in the body of the email, lots of exclamation points, "spammy" words (ex: "purchase order now"), typos, and more.
Improve your email reputation
Take steps like keeping your engagement rate in mind, and making sure clients add you to their contacts lists, to boost your sender reputation.
For example, many email programs have security measures set in place and automatically send emails to spam folders from companies that they don't recognize. Your client can mark your emails as "safe" or "not spam" in order to have it funneled into their inbox instead. Your clients can also add the inbound email to their contacts list. Both of these actions will help improve your email reputation.
Define DKIM, SPF, and DMARC records
If you integrate an email that has a custom domain, make sure to define these email authentication records to increase the likelihood that messages are successfully delivered.
Check your Domain Name System (DNS) records
If you integrate an email that has a custom domain,, you can check that your SPF and DKIM records are properly defined right from your HoneyBook account.
Add an unsubscribe link to your marketing emails
You can mark any commercial email you send as "marketing," which will automatically add in an unsubscribe link to boost the chances of your clients receiving the message.
Read up on the 2024 Google and Yahoo spam filter updates
Check out the blog for more on how you can ensure your business is prepared for the email spam filter updates.
Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!