A strong email starts with the content. To implement content best practices and avoid spam triggers, check the body and subject lines of your existing email templates and keep these tips in mind when crafting new messaging. Even the smallest change can make a big impact.
Limit the amount of links, symbols, emojis, and exclamation marks
Using a large number of links, symbols, emojis, or exclamation marks may set off spam-detecting software.
Personalize your introduction
Avoid starting emails with impersonal greetings like "dear" or "my friend," as these terms can be seen as spam. Instead, use the client first name dynamic field to automatically include their name in the email. This personal touch can also improve the chances of your email being opened.
Avoid using all capital letters
Spam software is likely to register words, phrases, or sentences formatted in all caps. Sentence case is best, especially in your email subject lines.
Proofread your messages
Multiple misspellings or incorrect grammar can be seen as spam, so it’s best to double-check before you hit send.
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