A strong email starts with the content. To implement content best practices and avoid spam triggers, check the body and subject lines of your existing email templates and keep these tips in mind when crafting new messaging. Even the smallest change can make a big impact.
Limit the amount of links, symbols, emojis, and exclamation marks
Including a high volume of links, symbols, emojis, and/or exclamation marks can trigger spam-detecting software.
Personalize your introduction
Avoid addressing recipients by “dear” or “my friend,” terms that are impersonal and are often considered spam triggers.
Instead, consider using the client first name dynamic field in the body of your emails to automatically pull in the first client’s first name when you send a message.
Avoid using all caps text
Spam software is likely to register words, phrases, or sentences formatted in all caps. Sentence case is best, especially in your email subject lines.
Proofread your messages
Multiple misspellings and incorrect grammar can be seen as spam, so it’s best to double-check before you hit send.
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