Email content best practices

How to write and format a message that doesn't trigger spam software

Updated over a week ago

A strong email starts with the content. To implement content best practices and avoid spam triggers, check the body and subject lines of your existing email templates and keep these tips in mind when crafting new messaging. Even the smallest change can make a big impact.

Limit the amount of links, symbols, emojis, and exclamation marks

Including a high volume of links, symbols, emojis, and/or exclamation marks can trigger spam-detecting software.

Personalize your introduction

Avoid addressing recipients by “dear” or “my friend,” terms that are impersonal and are often considered spam triggers.

Instead, consider using the client first name dynamic field in the body of your emails to automatically pull in the first client’s first name when you send a message.

📚 Tip

Using this dynamic field adds a personal touch, which can also boost your email open rate.

Avoid using all caps text

Spam software is likely to register words, phrases, or sentences formatted in all caps. Sentence case is best, especially in your email subject lines.

Proofread your messages

Multiple misspellings and incorrect grammar can be seen as spam, so it’s best to double-check before you hit send.

Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!

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