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Tips for improving your email reputation
Tips for improving your email reputation

Steps you and your clients can take to boost your sender reputation and make sure messages are received

Updated over a week ago

Email reputation is important for making sure your emails get delivered. If you use HoneyBook's email integration, there are a few things you and your clients can do to make sure your emails end up in their inboxes.

Maintain or improve your engagement rate

A higher engagement rate (measured by recipients opening messages, sending responses, and adding you to their contact list) decreases the likelihood of messages being flagged as spam.

Ask your clients to add your email to their contact lists

Having your clients add your email to their contact lists bot improves your engagement rate and increases the chance of your emails landing in clients' primary mailboxes (instead of spam or junk folders). Here are articles for adding contacts with Google, adding contacts with Yahoo, and adding contacts with Microsoft Outlook.

If you have a go-to welcome email, consider adding a note requesting clients to add you to their contact list.

Have clients add your email address to their email whitelist

When your clients add your email address to their email whitelist, your emails should stay out of their spam folder. Here's how to whitelist emails for most email platforms. If your emails are usually ending up in your clients' spam folders, have them remove your email address from their blacklist.

Change the subject line when resending emails

Resending an email to the same audience can raise alarm bells for spam software. If you need to send the same message again, make sure to change the subject line before hitting send.

If an email does end up in a spam folder, have your client mark it as not spam

The exact process varies by email provider, but here’s how to report a message as not spam in Gmail. Doing so will move the message to the primary inbox and make sure all future emails from the sender will be directed there, too.

Define DKIM, SPF, and DMARC if you use a custom email domain

Effective February 2024, Google and Yahoo have implemented stricter requirements for any businesses or entities that send commercial emails, in an effort to reduce email spam. Both platforms have already been blocking senders who have high spam complaints or missing domain records.

If you integrate an email with a custom domain, learn how to define DKIM, SPF, and DMARC records.

Check your DKIM and SPF records with HoneyBook's domain tester

If you integrate an email with a custom domain, start by verifying your email authentication through HoneyBook's DKIM and SPF domain tester. If the authentication fails, follow the steps in the domain tester to update these records as your emails are likely to go to spam otherwise.

After verifying your DKIM and SPF, you can also check your DMARC settings to make sure it’s set properly as well.

Implement email content best practices

Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!

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