Facebook Lead Ads and Instagram Lead Ads are great to include in the lead generation process. If you've created ads on Instagram or Facebook, potential clients can access a pre-populated contact form by tapping on the ad. This form will contain their Social Media contact information. In just a few taps, they can access the information they need about you, while you generate a qualified lead for your business.

The pre-populated contact information in the Lead Ads simplifies the process of getting in touch, even on mobile devices. This reduces friction and the risk of potential leads dropping off.

You can't embed a smart file on your Facebook or Instagram accounts, since these are only meant for your clients, collaborators, and team members. You're looking for lead forms, which anyone can view, and are how you can capture leads to begin projects in HoneyBook. Learn how to embed a lead form on your Facebook or Instagram accounts.