HoneyBook Balance makes it easy to track your business spending and understand your financial health—all from one dashboard. Purchases made with your HoneyBook Balance Visa® debit card are automatically categorized, giving you instant insight into where your money goes.
With HoneyBook Balance, you can make smarter, more strategic financial decisions—backed by real-time insights.
Track project profitability in real time
HoneyBook Balance links client payments and related expenses to projects automatically. When you assign expenses to a project, you’ll instantly see:
project worth = client payments – business expenses
Use this data to:
Assess project profitability
Identify cost-saving opportunities
Make data-driven decisions to improve margins
View net revenue on your HoneyBook Balance dashboard
Your HoneyBook Balance dashboard shows your net revenue over the past 30 days, calculated as:
net revenue = client payments – business expenses
This snapshot helps you:
Monitor cash flow at a glance
Evaluate financial health
Plan for future expenses or growth opportunities
Review expense categories
Auto-categorized business expenses
Every time you use your HoneyBook Balance Visa® debit card, either physical or virtual, the transaction is automatically recorded and categorized. These insights help you:
See real-time spending by category and merchant
Keep your finances organized for budgeting and tax prep
Avoid manual tracking for card-based expenses
You can view and adjust these categories anytime to ensure accuracy. Learn more about debit card expense categories.
Manually categorize transfers and external expenses
Expenses paid by manual transfers (not using your HoneyBook Balance Visa® debit card) must be categorized manually. This helps you:
Track all spending accurately
Create and manage budgets
Gain a full picture of your financial habits
🔥 Stop
Payroll and taxes can't be categorized.
See most expensed categories
You'll find what categories you spend the most on over the last 30 days in the "Spending trends" section of your Balance Dashboard. If you tag expenses to projects, you can also learn what kinds of expenses impact your project's profitability.
See expense categories from the mobile app
If you’re ever curious about where you’re spending your money and are on the go, you can review your most expensed categories from the app.
From the navigation menu, select Tools > Balance
Select Insights
From here, you can see your spending trends over the past 30 days.
Debit card expense categories
There are 2 levels of expense categories:
Tier 1 categories (broad and not too specific)
Tier 2 categories (more distinct and precise)
Most Tier 1 categories will have Tier 2 categories. Use Tier 2 categories wherever possible, though a Tier 1 category will be used instead if there isn't a relevant Tier 2 category. Expenses that are automatically categorized when you pay for an expense with your business debit card will also use a Tier 2 category whenever possible, and will fall back to a Tier 1 category if needed.
Each section below provides each Tier 1 category and if available, the Tier 2 categories that are contained within that Tier 1 category.
Tier 1: Banking and Finance
Tier 1: Banking and Finance
Tier 2 categories:
Accounting and Bookkeeping
ATMs
Benefits
Business Brokers and Franchises
Credit Reporting
Financial Planning and Investments
Insurance
Tier 1: Charity
Tier 1: Charity
No Tier 2 categories.
Tier 1: Education
Tier 1: Education
No Tier 2 categories.
Tier 1: Entertainment
Tier 1: Entertainment
Tier 2 categories:
Adult Entertainment
Casinos and Gambling
Media
Recreation
Social Clubs
Theater and Cinema
Tickets and Reservations
Venues
Tier 1: Food and Drink
Tier 1: Food and Drink
Tier 2 categories:
Bakeries
Bars
Breweries, Distilleries, and Wineries
Cafes
Food Delivery Service
Restaurants
Specialty Foods
Tier 1: Government
Tier 1: Government
Tier 2 categories:
Public Services
Taxes
Tier 1: Industrial and Energy
Tier 1: Industrial and Energy
Tier 2 categories:
Agriculture and Forestry
Manufacturing
Oil and Gas
Renewable Energy
Tier 1: Organizations
Tier 1: Organizations
No Tier 2 categories.
Tier 1: Professional Services
Tier 1: Professional Services
Tier 2 categories:
Business Services
Legal Services
Tier 1: Religious
Tier 1: Religious
No Tier 2 categories.
Tier 1: Retail
Tier 1: Retail
Tier 2 categories:
Adult Retail
Arts and Hobbies
Automotive Retail
Clothing and Accessories
Commercial Supplies
Computers and Electronics
Gas Stations
General Goods
Hardware and Home Improvement
Newsstands
Office Supplies
Online Marketplace
Outlets
Pharmacies
Specialty Retai;
Supermarkets and Grocery Stores
Vending Machine
Warehouses and Wholesale Stores
Tier 1: Services
Tier 1: Services
Tier 2 categories:
Automotive Services
Beauty, Spas, and Salons
Catering
Clothing Services
Construction and Home Services
Delivery Services
Employment Services
Events and Event Planning
Funeral Services
Gyms, Health, and Fitness Centers
Household Services
Medical and Healthcare Services
Pet Services
Security and Safety
Shipping and Freight
Storage
Tourist Information and Services
Water and Waste Management Services
Tier 1: Technology
Tier 1: Technology
Tier 2 categories:
Advertising Technology
Agricultural Technology
Biotechnology
Educational Technology
Environmental Technology
Financial Technology
Hardware
Legal Technology
Security and Privacy
Software
Web Infrastructure
Tier 1: Travel
Tier 1: Travel
Tier 2 categories:
Landmarks
Lodging
Transportation
Travel Services
Tier 1: Utilities
Tier 1: Utilities
Tier 2 categories:
Internet
Telecommunications
Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!
HoneyBook is a software company, not a bank. Banking services are provided by Lincoln Savings Bank, Member FDIC. HoneyBook Visa Debit cards are issued by Lincoln Savings Bank, Member FDIC. HoneyBook is not FDIC insured. FDIC insurance only covers the failure of an insured bank.