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How can I capture leads through my Facebook or Instagram Business Pages?
How can I capture leads through my Facebook or Instagram Business Pages?

How to optimize your Facebook and Instagram Business Pages to collect leads right into HoneyBook

Updated over a week ago

Do your business Facebook and Instagram pages garner lots of leads, with people sending messages about booking you (awesome) that you then need to manually add to HoneyBook (less awesome)? Even if you don't want to invest in Lead Ads, you can still reap the benefits of collecting leads through Facebook and Instagram.

📣 Note

This article references integrating with Meta ads, available for HoneyBook’s Essentials and Premium plan members. Learn more about the features included in each plan here.

Just direct your Facebook and Instagram fans to contact you via the HoneyBook contact form you've embedded onto your website or include the direct link in your bio or about me section.

The HoneyBook contact form is a widget that can be installed on your company site, allowing you to pose a series of questions to potential clients and funnel the information directly into your HoneyBook account. Incoming requests will automatically populate as Inquiries in your project pipeline, to ensure no lead is left behind.

The direct link is a simple, stand alone version of your contact form so you can share a simple, branded URL with clients where only the form lives. Once they submit the form to you, their information is also populated as an Inquiry into your project pipeline.

Capture leads on Facebook

2.  Embed your form onto the page of choice on your website.

3.  Copy the URL of that page or use your direct link.

4.  Log in to your business Facebook page. Make sure you're logged in as an admin, and viewing the Home tab within the Facebook interface.

HoneyBook Tip: If you're currently in the Facebook Business Suite Home tab, click your Facebook Business profile photo to manage your page more directly.

5.  Click + Add a Button at the bottom of your cover photo.

6.  Select Contact Us from the menu.

7.  Paste the link to your Contact Form and click Save.

Capture leads on Instagram

2. Embed your form onto the page of choice on your website.

3. Copy the URL of that page or your direct link.

4. Log in to your business Instagram page.

5. Click the Edit Profile button under your bio.

6. Scroll to the Website field and paste your link.

7. Click Done when you're ready.

Then, just sit back and watch the leads roll in!

🚀 Get expert guidance: You got a new lead — now what? HoneyBook Pros are trusted professionals who can help map out your process, implement best practices, and convert more leads.

Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!

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