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Why an email could be incorrectly marked as unopened
Why an email could be incorrectly marked as unopened

All about email tracking and reasons why an opened/unopened status might be incorrect

Updated over a month ago

Email statuses are a tool that help you know when it's time to check in with a client. In simple terms, whenever you send an email through HoneyBook, the email will include an image the size of a pixel. When the recipient opens the email, the pixel activates, and after a few minutes, the status changes to Opened in the project's activity feed.

๐Ÿ“ฃ Note

Email statuses will show up for messages that are sent through HoneyBook and messages that are seen in a project's activity feed. The statuses will not show up for replies that are sent using a different email service, as HoneyBook can't track those messages.

Sometimes, the statuses for opened and unopened emails might not reflect their current status. An email could be wrongly marked as opened (even if it wasn't) or unopened. There are a few different reasons why this can happen. The sections below dive into the different reasons an email might be mistakenly marked.


Reasons emails could be incorrectly marked as unopened

Email providers blocked email tracking

Some email providers have the option to add on apps that block email tracking. This means that a client could open and read a message with it still being considered unopened.

The pixel didn't load

Select email providers will not load images by default. A client could open and read a message, but since the images are not loaded, the pixel is not triggered and the message remains tagged Sent.

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