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A Guide to HoneyBook Reports & Analytics

HoneyBook's Reports page helps you analyze leads, bookings, and revenue; and monitor trends over time

HoneyBook reports give you clear, exportable insights into your business performance—tracking everything from income to lead sources. You can access reports from both the web and mobile app to stay on top of your business anytime, anywhere.

📣 Notes

  • Permissions: Only the account owner has a full view of the Reports page. Team members only see data for projects they created.

  • Multiple Companies: Reports reflect data only for the company profile you are currently using.

  • Date Ranges: Reports are run by full months, not specific individual dates.


Available reports

Use the tables below to find the right data for your needs. Downloadable reports are accessible via the Reports page, by clicking the Download Reports button on desktop.

Financial & Sales Reports

Report

Description

Availability

Payments completed

Detailed overview of income, tips, discounts, and refunds.

Desktop Only

Monthly Sales

Breakdown of booked files and gross revenue.

Desktop & Mobile

Booked vs. Sent

Compares files sent to files booked; includes your booking rate.

Desktop & Mobile

Project Bookings

Financial insights for projects with a specific project date.

Desktop & Mobile

Project & Lead Tracking

Report

Description

Availability

Leads

Breakdown of lead sources and booking dates via contact forms.

Desktop Only

Lead Generation

Graphs for Distribution, Value, Conversion, and Time-to-book.

Desktop & Mobile*

Projects

Financials and details for all projects with a created date.

Desktop Only*

Archived Projects

Lists archived projects and the specific reasons for archival.

Desktop Only

*Requires Essentials plan

Client & Team Insights

Report

Description

Availability

Booked Projects per Client

Breakdown of contact details, project worth, and balances.

Desktop Only*

Clients

High-level breakdown of all clients and total client worth.

Desktop Only**

Team Members

Roles, project involvement, and project values per member.

Desktop Only**

*Requires Essentials plan

**Requires Premium plan


Understand Taxable Amount in Reports

When you download financial reports, the Taxable Amount column reflects how much of each payment is subject to tax based on your invoice setup.

How it’s Calculated

HoneyBook determines the taxable percentage of a file to ensure accurate reporting:

(full payment amount - payment tax) × taxable percent of total file value

To calculate the taxable percent of total file value, HoneyBook uses:

invoice total taxable amount / invoice subtotal

This ensures each payment is accurately attributed based on what parts of the invoice were marked as taxable.

📚 Tip

  • Taxable = line sub-items or services marked as “Taxed” on your invoice

  • Non-taxable = sub-items that were left unchecked (not taxed)

This breakdown allows you to confidently determine how much of your income is taxable for reporting or accounting purposes.


Accessing Your Reports

On the Web

Best for bookkeeping, tax filing, and in-depth trend analysis.

  1. From the navigation menu, select Reports.

  2. To Download: Click Download reports, select your timeframe (Month/Year), choose the report type, and click Download.

  3. To View Presets: Scroll through the page to view built-in graphs. You can filter these by Date Range, Project Type, or Tags.

In the Mobile App

  1. Open the HoneyBook app and select Tools > Reports.

  2. You can view the following mobile-friendly reports:

    • Monthly sales report

    • Booked vs. sent files

    • Project bookings

    • Lead generation from contact forms


Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!