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How to make a lead form to sell digital products
How to make a lead form to sell digital products

How to create a form that allows anyone to buy your digital products (like ebooks).

Updated over a week ago

Lead forms give you the platform to sell digital products to anyone. Once you set up the lead form you can directly share a link to it. If you only want to sell digital products, and you aren't continuing the conversation with a lead, lead forms can still accommodate that exchange.


Make a digital product lead form

Starting from this template gives you a framework to build from. it contains all of the content and action blocks needed to sell digital products so that you can start sharing your content with your customers.

  1. From the top navigation menu, select Tools > Lead Forms

  2. Select Create New > select Digital product

  3. You'll be shown a preview of the template, which includes a scheduler, invoice, and payment page. Start customizing by selecting Edit this template

  4. Enter the details of your digital product

    1. When adding the digital product's link, consider hosting the digital product on Dropbox or Google Drive, then using the share link from those services here

      1. The URL must begin with http:// or https://

  5. Optionally, adjust the question wording

    1. Select Add question to get more questions on the form

  6. Select Next

  7. Give your lead form a title and add a thumbnail. Your leads will be able to see these in DMs and social posts

  8. Decide if leads should receive a confirmation email after submitting the form

    1. Select Preview email to see what they would receive

  9. Decide if the lead form should be connected to an automation once the form is submitted

    1. If you toggle this on, select which automation should run

  10. Select Save and Preview Form

  11. Review the template.

    1. If you want to make changes to the text, layout, design, or settings, select Advanced Editing

      1. Learn more about customizing your lead form

    2. If you don't need to make changes, select Get a Link

      1. Copy the lead form's link and share it

      2. The lead form isn't tied to a specific project, so the link can be shared anywhere with anyone who wants to book a one-time consultation with you

Here's some suggestions for places you can place the lead form's link:

  • Your website: add as the linked URL for a button, or in the top navigation bar

  • Marketing campaigns

  • Linktree

  • Social media

  • Text


Next steps

Once a lead submits your form, they’ll be brought to a confirmation page. From this page, they’ll be able to open and download, and copy the link to, any digital products that they paid for.

The lead will also receive an email confirmation where they can access the digital product link(s).

Still have questions? Feel free to send us a message by clicking the Question Mark icon on any HoneyBook page. Our team is always happy to help!

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